{"id":1968,"date":"2025-05-02T16:40:54","date_gmt":"2025-05-02T14:40:54","guid":{"rendered":"https:\/\/moonkeys-content.com\/interviews\/test\/"},"modified":"2026-07-20T10:35:57","modified_gmt":"2026-07-20T08:35:57","slug":"moon-keys-international-content-une-ambition-independante-pour-lanimation-mondiale","status":"publish","type":"interviews","link":"https:\/\/moonkeys-content.com\/en\/interviews\/moon-keys-international-content-une-ambition-independante-pour-lanimation-mondiale\/","title":{"rendered":"Moon-Keys International Content: an independent ambition for Global Animation"},"content":{"rendered":"\n<section class=\"c-moke-post-types-news\">\n   <div class=\"c-moke-post-types-news__wrapper\">\n            <h1 class=\"c-moke-post-types-news__title\">\n         Moon-Keys International Content: an independent ambition for Global Animation      <\/h1>\n            <div class=\"c-moke-post-types-news__date\">\n                           05\/02\/2025               <\/div>\n            <a href=\"https:\/\/moonkeys-content.com\/en\/interviews\/\" target=\"\" class=\"c-moke-post-types-news__back\">\n         Back to interviews      <\/a>\n            <div class=\"c-moke-post-types-news__content\">\n      \n\n\n<aside class=\"c-moke-post-types-news__aside\">\n   \n\n<div class=\"pb-moke-image\">      <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/moonkeys-content.com\/wp-content\/uploads\/2025\/05\/ITW-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/moonkeys-content.com\/wp-content\/uploads\/2025\/05\/ITW-2.png 700w, https:\/\/moonkeys-content.com\/wp-content\/uploads\/2025\/05\/ITW-2-300x300.png 300w, https:\/\/moonkeys-content.com\/wp-content\/uploads\/2025\/05\/ITW-2-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" title=\"\">   <\/div>\n\n\n\n<div class=\"pb-moke-space m-space-2\"><\/div>\n<\/aside>\n\n\n<article class=\"c-moke-post-types-news__article\">\n   \n\n<div class=\"pb-moke-paragraph m-style-1\">   <p>By founding Moon-Keys International Content, C\u00e9dric Depierre is leveraging a rare complementarity within the audiovisual industry. Positioned at the intersection of production, finance, and distribution, Moon-Keys aims to offer a fresh perspective on animation. In this interview, its founder shares his vision for an integrated, globally-minded model designed to meet the challenges of tomorrow.<\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-2\">   <p><strong>Moon-Keys may be a young company, but it is built upon extensive experience. Could you briefly share your background and what motivated you to create Moon-Keys International Content?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-1\">   <p><strong>C\u00e9dric Depierre Debord Broca<\/strong>: <em>I have over twenty years of experience in the audiovisual sector, in financing and entrepreneurship.\u00a0Throughout my career, I became increasingly convinced that international markets and animation are two of the most powerful pillars of the French audiovisual industry. French animation is widely recognised for its world-class expertise and creative excellence. It offers an unlimited narrative and artistic playground, as well as a fertile ground for the development of original IPs. These beliefs led me to co-found Moon-Keys \u2013 a company that embraces animation in all its dimensions: series, films, and digital content. <\/em><\/p>\n<p><em>Our ambition is to support IPs capable of evolving across formats. Moon-Keys is also about uniting creative talents around a shared vision.<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-2\">   <p><strong>The distribution market is largely dominated by long-established players. What makes Moon-Keys\u2019 approach different?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-1\">   <p><strong>C\u00e9dric Depierre Debord Broca<\/strong>: <em>Moon-Keys is one of the very few international distribution companies that combine genuine expertise in both series and feature films. We\u2019ve assembled highly experienced teams with not only strong market knowledge but also a keen creative eye. We make deliberate, curated choices. The projects we support must carry meaning and demonstrate the potential to connect with an audience. From the outset, we also established a dedicated digital department with a broad definition of digital designed to meet audiences where they are: on streaming platforms, social media, and beyond, complementing theatrical and broadcast strategies. <\/em><\/p>\n<p><em>Moon-Keys aims to bring together cosmopolitan communities from around the world, united by a shared passion for animation in all its creative richness and diversity.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-2\">   <p><strong>You\u2019ve chosen an integrated model that includes financing, co-production, and distribution. What is the rationale behind this strategy?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-1\">   <p><strong>C\u00e9dric Depierre Debord Broca<\/strong>: <em>We\u2019re working in an increasingly competitive environment, with fragmented audiences across multiple screens and formats. Bringing together all our areas of expertise is our way of helping partners get their projects off the ground and ultimately ensuring that those stories find their audiences worldwide.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-2\">   <p><strong>How do you select the projects you support ? Would you say there is a \u201cMoon-Keys signature\u201d?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-1\">   <p><strong>C\u00e9dric Depierre Debord Broca<\/strong>: <em>We evaluate projects through three main lenses not necessarily in this order: the project\u2019s potential, our ability to bring added value, and, perhaps most importantly, the quality of the relationship with the producing partner. \u00a0<\/em><em>We place a strong emphasis on consistency avoiding overlap or redundancy within our lineup. Of course, there\u2019s always room for a passion project, which often aligns with the project\u2019s inherent potential: a powerful story, a meaningful message, distinctive visual style, or demonstrated creative craftsmanship.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-2\">   <p><strong>French animation is often praised for its quality but sometimes struggles to reach international markets. How does Moon-Keys intend to meet this challenge?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-1\">   <p><strong>C\u00e9dric Depierre Debord Broca<\/strong>: <em>Animation has historically been one of France\u2019s most successful audiovisual exports. But in today\u2019s intensely competitive environment, there\u2019s always an element of unpredictability. That\u2019s precisely what drives Moon-Keys\u2014to reduce that uncertainty by backing the right projects and finding the right path to bring them to life and connect with audiences worldwide.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-2\">   <p><strong>What major trends or transformations do you anticipate in the global content market for 2025\u20132026?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-1\">   <p><em><strong>C\u00e9dric Depierre Debord Broca<\/strong>: Adult animation and digital-native formats will likely dominate industry conversations. But one of the biggest challenges will be to reduce production costs. This is key to helping producers secure financing more quickly and launch their projects under more favourable conditions.<\/em><\/p>\n<p><em>The international landscape is becoming more complex \u2013 far beyond the audiovisual sector alone. Paradoxically, there are more potential buyers than ever, yet many players struggle with limited sales opportunities. The acquisition strategies of major platforms have shifted significantly in recent years. The keyword today is adaptability. <\/em><\/p>\n<p><em>As audiences fragment across formats and platforms, we must diversify, explore new models, and rethink production workflows to align with current market realities. And that\u2019s exactly what global competitors are doing \u2013 so we must, too.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-2\">   <p><strong>What are your ambitions for Moon-Keys over the next five years? How do you envision the company\u2019s role within the global animation industry?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n\n\n<div class=\"pb-moke-paragraph m-style-1\">   <p><strong>C\u00e9dric Depierre Debord Broca<\/strong>: <em>We want to become a key industry reference \u2013 for professionals and audiences alike. Our goal is to be recognised for the diversity and quality of our portfolio: from family features with strong international appeal, to auteur-driven films, from children\u2019s content to adult animation. It\u2019s a broad creative field, and we now have the structure and vision to fully embrace it.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"pb-moke-space m-space-1\"><\/div>\n<\/article>\n      <\/div>\n   <\/div>\n<\/section>","protected":false},"template":"","meta":{"_acf_changed":true},"class_list":["post-1968","interviews","type-interviews","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/moonkeys-content.com\/en\/wp-json\/wp\/v2\/interviews\/1968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moonkeys-content.com\/en\/wp-json\/wp\/v2\/interviews"}],"about":[{"href":"https:\/\/moonkeys-content.com\/en\/wp-json\/wp\/v2\/types\/interviews"}],"wp:attachment":[{"href":"https:\/\/moonkeys-content.com\/en\/wp-json\/wp\/v2\/media?parent=1968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}